Saturday, June 5, 2010

Ford F-150


Now that the Dodge Ram has been revamped, Ford’s curvy F-150 is suddenly the old man of the full size truck club. Chevy’s Silverado was remade, the same year Ford rolled out its line Super Duty Pickups. Difficult as it is to believe, the current F-150, introduced as a model, has achieved seniority over its rivals.
Still, the F-150 hardly qualifies for AARP membership. Despite the spate of new competition, the F-150 appears as fresh, and has maintained its robust sales lead. Part of the F-150’s popularity can be traced to Ford’s aggressive creation of specialty models for niche markets. Fittingly, the changes are mostly at these margins.
Thanks to a new super charged 5.4 liter V-8, the Harley Davidson Super Crew now has the muscle to back its tough guy image. Horsepower jumps to 340 at 4500 rpm; strong although less than the SVT Lightning’s 380 bhp. The Harley F-150 also sports a new color, Dark Shadow Grey.
Base price is $36,495, with no more than 12,000 scheduled to be built. Naturally, there will be ample cross promotional co-branded accessories. The SVT Lightning is mostly unchanged, although a True Blue color option has been added. The leather wrapped King Ranch F-150 is now available in SuperCab configuration as well as SuperCrew.

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